Viral Marketing

Viral Marketing Defined

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

Off the Internet, viral marketing has been referred to as "word-of-mouth," "creating a buzz," "leveraging the media," "network marketing." But on the Internet, for better or worse, it's called "viral marketing." While others smarter than I have attempted to rename it, to somehow domesticate and tame it, I won't try. The term "viral marketing" has stuck.

Viral marketing is a powerful marketing tool you can use to quickly spread the word about your company using your best evangelists: your customers.

 

Hotmail, for example, signed up over 12 million users in its first 18 months of operation using viral marketing. An estimated 80% of the recipients of a viral marketing piece pass it on to at least one other individual – at NO COST to you. Even better, as your message comes from a friend there is an element of implied approval that will enhance your response rate.

HLC SEO Experts can develop a viral marketing campaign to help you generate awareness or to stimulate specific action. We can help you:

• Select the best method to deliver your viral marketing campaign
• Develop incentives and a personalization strategy
• Provide tracking options

 

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